thonik

Identity and Visual Communication;
Marta is a museum for contemporary art in Herford, Germany. An extraordinary complex of buildings designed by Frank Gehry houses a novel combination of a museum, centre of excellence and event forum. It is here that exhibition curator and museum director Jan Hoet (2003-08) displayed contemporary aspects of art and design. Thonik proposed the name and a visual communication consisting of a logo and a three-colour typeface ('Marta-Dreiklang'). In collaboration with Frank Gehry the logo was cut out of the facade - offering light into the office building behind it.
From 2004 - 2009