thonik

Identity and Visual Communication;
The municipality Amsterdam wanted to show clearly who she is. One recognizable identity for the different organisations which together work for the city of Amsterdam. More then 50 different identities are brought back to one strong and univocal style in which all people concerned can identify. The style of Amsterdam is misleading simple with the three red Saint Andrew's crosses as eye-catcher and offers much space for adding own identity characteristics for every district. The basic design describes the visual elements with which all municipal expressions can be recognised as originating from the municipality Amsterdam. This project was done in collaboration with Eden Design and Communication. The whole project can be found on www.stijlweb.amsterdam.nl
From 2002 onwards