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Cultuur-Ondernemen; Identity, Visual Communication

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Cultuur-Ondernemen provides a link between the cultural world and the business community. Cultuur-Ondernemen promotes entrepreneurship among artists and brings businesses and artists together. The original name of Cultuur en Ondernemen was changed to Cultuur-Ondernemen in this project, with the hyphen standing as a symbol for the organization's core activity, making it the main feature in the logo. The linking element continues in the font developed for C-O, which works as a heading style. A play on CO words and images in which several worlds converge emphasizes the link even more strongly in visual communication.
2010

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