Amsterdamse Hogeschool van de Kunsten
Identity and Visual Communication;
The new identity makes the Amsterdam School of Arts and her 6 faculties more visible and recognizable. One symbol, two perfect circles with a shift to the right stand at the base. Each faculty has its own clear colour from the full-color system. Characterising is that the name of the faculty remains black and that the visibility of the coordinating AHK adapts with regard to colour. The dots in the logo form the inspiration to an illustration and typographic style. The shift in color in the logo is also applied to texts.
From 2007 onwards
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